Key Accountabilities

• Achieve targeted sales for respective brands
• Achieve gross margins for respective brands
• Ensure adherence to visual standards as per brands/company requirements
• Improve stock turns for respective brands
• Prepare seasonal OTB
• Increase footfall conversion into stores through adequate offering and promotional and marketing tools
• Negotiate best terms and conditions with suppliers
• Build and maintain relationships with key personnel of licensees, suppliers, etc

• Source new brands and present new ranges to Commercial Manager to complete and complement existing brands mix.

Supervisory Activities

• Ensure proper allocation of merchandise based on sales trends and demand
• Analyze every aspect of bestsellers (for example, the bestselling items, price points products, colors or styles) and ensure that bestsellers reach their full potential;
• Monitor slow sellers and take actions as necessary;
• Plan for withdrawal and redistribution of merchandise from/to stores & warehouses
• Plan promotional programs as per seasonal calendar
• Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser/retail coordinators
• Visits stores regularly and understand key issues with brands from sales team
• Establish direct contact with customers during store visits to gain feedback on brand performance, gaps in assortment and merchandise, customer services, etc
• Communicate issues to other departments and plan course of action
• Ensure regular training is provided to team members
• Evaluate and motivate brands related staff

Execution Activities

• Prepare seasonal buy budget
• Prepare OTB (Assortments, Product Mix)
• Participate in setting sales targets for the brands
• Meet with suppliers in order to negotiate cost prices, place seasonal orders, order stock, agree timescales and delivery dates, and complete the necessary paperwork
• Design the pricing strategy based on pre-defined markups and market study
• Approve on order confirmations, invoices, payments and shipments.
• Monitor brand performance through analytical reports
• Analyze weekly sales reports especially, Week to Date (WTD) and On Hand Stock levels from this year (TY) to last year (LY).
• Monitor and manage Brands profitability by driving full price sales
• Plan product ranges/themes and prepare sales and stock plans
• Follow-up on new brands performance and profitability to assess success or failure and take necessary actions
• Conduct regular visits to the stores to control the quality of retail standards and gather sales team feedback on customers reactions to the relative goods
• Undertake sales forecasting and monitoring of inventory levels across the brands
• Undertake stock transfers across locations based on sales reports and inputs from stores
• Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing and CRM Departments.
• Undertake promotions across brands along with assistance from team members
• Undertake competition store visits on a regular basis and communicate all aspects of competition including traffic, product innovations and performance, floor moves, price value, etc
• Visit suppliers abroad, attend fashion fairs (for clothes, shoes & accessories) in order to follow-up on latest fashion trends and gather a fashion culture.
• Provide inputs to team members for improving brand performance & undertaking brand rationalization/ evaluation
• Undertake problem solving activities related to team members
• Prepare a seasonal travel schedule and prepare related travel budget.

Coordination Activities

• Coordinate with MIS department for proper processing of orders and data entry
• Coordinate with Logistics supervisor to track merchandise ordered and prepare shipping schedule
• Coordinate with marketing and CRM departments for execution of marketing and promotional activities
• Coordinate with Visual Merchandise Coordinators & Retail Coordinators for execution of visual merchandising activities and changes in display for brands
• Coordinate with International business manager to support operation in other countries
• Coordinate with Sales team to understand customer preferences & buying behaviour
• Coordinate with suppliers and external entities for assistance required to carry out role efficiently
• Inform and update all related departments of all transactions or procedures that suppliers/brands affected or intended to execute (i.e.-defects, discounts, shipments, invoices, credits notes, change in contract terms, ownership, business conditions…)
• Assist commercial manager and provide input related to brands.
• Coordinate with the warehouses the Entry, pricing, distribution and re-distribution of goods.
• Perform miscellaneous duties as required.