Our New Maison Brown Store is Now Open at City Centre Beirut!
We are thrilled to announce the opening of our brand-new Maison Brown Store at City Centre Beirut! This new location features an innovative design concept that elevates the customer experience, reflects the true identity of our brand, and reinforces our ongoing commitment to modernisation.
This exciting addition joins our growing network of Maison Brown stores, complementing our longstanding presence in Kaslik and CityMall.
Empowering Tomorrow’s Eco-Champions:
Timberland & GS Hosts Sustainable Workshop for Kids
Beirut – Timberland, the global outdoor lifestyle brand, proudly hosted a dynamic and educational workshop aimed at cultivating young minds to become stewards of sustainability. Held at both GS and Timberland stores this May 2024, the event engaged children in a stimulating journey through the importance of eco-conscious living, recycling, and the innovative technologies integral to Timberland’s commitment to the planet.
With a focus on education and fun, the workshop immersed attendees in Timberland’s sustainability culture, emphasizing the significance of reducing waste and preserving natural resources. Through interactive sessions, children discovered the remarkable journey of recycled materials, learning firsthand how these materials are transformed into eco-friendly products.
One of the highlights of the workshop was a hands-on activity where budding environmentalists tapped into their creativity. Armed with recyclable materials and eco-friendly paints, participants embarked on a mission to craft their own toys, igniting imaginations while instilling the principles of sustainability.
As champions of nature, Timberland remains dedicated in its mission to create a more sustainable future, one workshop at a time. By empowering children with knowledge and fostering a love for the planet, Timberland is nurturing a generation of change-makers poised to make a positive impact on the world.
London, 5th September 2023 – As Pepe Jeans London celebrates its 50th anniversary under the seasonal story “I LOVE LONDON”, the original London born denim lifestyle brand presents captivating collaborations with London style icon Lila Moss that pay homage to its timeless London heritage.
First revealed is the “W11 LOVE FROM LONDON” campaign, lensed by photographer Alasdair McLellan capturing British model Lila Moss, whose captivating presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans’ birthplace.
Lila showcases the latest styles from the collection, including iconic denim pieces made from 100% recycled fibres, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.
The Pepe Jeans x Lila Moss collection is available at GS Stores.
September 2023, The Oscar-winning actress Penélope Cruz is GEOX’s first ever brand ambassador.
Versatile actress whose talent is admired both by critics and audiences, beloved muse to the greatest film directors, Penélope Cruz will be representing the Italian brand Geox in a worldwide advertising campaign
According to Mario Moretti Polegato, founder and chairman of Geox, Penelope will convey Geox’s new brand positioning to the world because she embodies a style evolution which blurs the line between beauty, well-being and comfort – a winning philosophy that has always underpinned their product designs.
The Geox x Penelope Cruiz collection is available at Geox and GS Stores.
August 2023- GS Outlet Store, the ultimate destination for all your shopping needs opened in Zone Gate – Chtaura.
The new outlet store will feature an extensive selection of men, women and kids apparel & footwear collection, all displayed in one space, including popular brands such as Timberland, Geox, Morgan, Pepe Jeans , Cole Haan, Maison brown and more.
“We are thrilled to expand our presence to Bekaa and become a part of this vibrant community,” said Mr Jamil Rayess, General Manager of HST. Co “Our team has worked tirelessly to bring a wide range of high-quality products and exceptional customer service to this location. We can’t wait to welcome our new customers and provide them with an unforgettable shopping experience.”
In October 1st 2021, Maison Brown – Lebanon’s very own lifestyle and fashion brand by HSTCo opened its doors for the first time in Kaslik.
Driven by product aesthetics and quality, Maison Brown puts forth all-around polished pret-a-porter fashion collections that appeal to trend-savvy men and women.
Thrilled to open their first store in Kaslik, Maison Brown is looking forward to broadening their market reach, hence positioning the brand at the forefront of fashion in Lebanon.
The most influential doll in the world, who is continually elevating her bright pink universe to a symbol of inspiration and empowerment for young women all over the world, has joined forces with Superga to develop a capsule collection that you can’t pass up.
Dedicated to all the Barbie girls who look for an iconic touch to round off any daily look, this cotton canvas upper 2750 is characterized by some exquisite details such as the Barbie logo-printed laces, the personalized tongue label and the contrasting eyelet. This style also features a side jacquard label with Superga lettering combined with Barbie silhouette, branded rubber back patches, and a contrasting colorful stripe with matching outsole.
The Barbie x Superga collection is available at Superga and GS Stores.
With the release of the fourth movie of the universally renowned Toy Story franchise, bossini has launched a special Toy Story 4 collection that comprises apparel such as t-shirts and others, for men, women and kids.
To launch the collection, an activation was held whereby mascots taking the form of characters from Toy Story paraded around the bossini stores in Citymall and in City Centre to create a lively ambiance among customers and passers-by.
For this occasion, a special promotion took place during the week of the activation, customers won two tickets to see the movie!
The Toy Story 4 collection is available across all bossini stores in Lebanon and online.
Company launches “Nature Needs Heroes” campaign to empower global community to be champions for the planet
Beirut – September 10, 2019 – Global outdoor lifestyle brand Timberland today announced a new commitment to plant 50 million trees around the world by 2025 as part of its pursuit of a greener future.
This bold goal builds on Timberland’s longstanding commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. One key area of focus has been tree planting; since 2001, the brand has planted more than 10 million trees worldwide.“Trees and green spaces help improve the quality of our planet as well as individual wellbeing. Our commitment to plant trees is a real, measurable way to act upon our belief that a greener future is a better future” said Jim Pisani, global brand president, Timberland.
To kick off its pledge, Timberland has launched its largest-ever global campaign, “Nature Needs Heroes,” calling on consumers around the world to join the movement by taking simple, small actions for a healthier planet. Harnessing the brand’s passion for nature and the energy of fashion, the campaign celebrates 12 eco-heroes who are making lasting, positive change for the environment and their communities. Each hero dons new styles from the fall 2019 collection, with city greenscapes as the backdrop.
To learn more about Timberland’s tree planting commitment and Nature Needs Heroes campaign, visit www.timberland.com.
About Timberland
Founded in 1973, Timberland is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting — nature.
At the heart of the Timberland® brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland’s mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland is a VF Corporation brand.
